A number of optional programs, management instruction and franchise workshops are available based on three decades of excellence in the franchise industry, to give your company a path to follow and ongoing, as needed advice, as it enters and grows within the franchise industry:
Franchise Management Training In Effective Operation of Franchise Companies
The key to becoming a successful franchise company is realizing you’re operating a new business, offering entirely different services (training, start-up and ongoing support) to entirely different customers (business owner-operators). Different skills, abilities and expertise are required, and the organization needs to adopt the appropriate franchise organizational structure and management interfaces. We’ll train your personnel in adopting the appropriate organizational structure (who does what, who reports to who, etc.), developing a franchise infrastructure, as well as a host of systems, procedures and standards for effective management of your franchise company and network.
Franchise Marketing 101
Many new franchise companies who use a law firm to enter franchising discover they have difficulty selling franchises. That’s because they have not been schooled in the art of franchise marketing. One mistake is attempting to compete head-to-head against large, established chains. The inevitable result – failure. With over 3,000-plus franchise companies spending hundreds of millions on advertising, the only way to score big is not to act big. Rather, your marketing program must be selective, concentrating on narrow targets. In a word, your company needs to position itself in a highly competitive arena. Use the experience and knowledge gained by hundreds of other franchise companies to guide your advertising decisions. Our franchise marketing workshops will show you how to do this and avoid advertising blunders that have cost other companies tens of thousands of dollars.
Franchise Lead Processing Systems
As the saying goes, one bad apple can spoil the entire barrel. For a franchise company this can and does lead to franchise lawsuits. All franchise organizations have a lead processing system, either by deliberate planning or by default. For the unsuccessful ones, it’s by default where the only requirement for franchise membership is whether the prospect’s check clears the bank. Instead of this risky approach, only the cream of the crop should be allowed to join the franchise network. Our customized Franchise Lead Processing System is tailored to the specifics of your company’s personality and values, includes instructing key personnel in:
(1) defining the profile characteristics of the best franchise owner for your particular business;
(2) developing interviewing checklists, procedures and techniques;
(3) proven ways to reduce franchise media costs;
(4) developing a franchise application form and brochures;
(5) how to process franchise leads and conduct franchise Discovery Days;
(6) using a series of tests and other measures to ensure that inappropriate candidates are disqualified before they join the franchise network; and
(7) detecting (and then avoiding) red flags that arise during franchise marketing efforts.
Franchise Sales Control System
Our Franchise Sales Control System is designed with a variety of contact reports and feedback mechanisms to monitor performance and retrieve pertinent information that can be reviewed by management. This increases the effectiveness of franchise marketing sales efforts. It also significantly reduces the possibility of sales personnel not following established procedures in selling franchises, thereby reducing franchise liability risk. Finally, our Franchise Sales Control System creates a solid back up file for every franchise sold that will qualify as business record evidence in the event a future dispute takes place. This also satisfies the requirement of various states requiring franchise companies to maintain a complete set of records, books and accounts of franchise sales. Because most of the legal risk in franchising happens during the marketing phase when franchises are sold, a comprehensive Franchise Sales Control System is the best protection against the quicksand of franchise lawsuits, franchise litigation and franchise liability.
Franchise Legal Compliance Programs
Inconsistent or misleading communications when a franchise is sold can form the basis for future franchise problems. It is just about impossible to avoid potential franchise problems unless a program of education and instruction is given to marketing personnel as well as middle and executive management. An integrated Franchise Disclosure Compliance Program specifies rules and expectations, manages franchise disclosure documents and controls the dissemination of all information is obviously essential. It is also perhaps the best investments your franchise company will ever make. And, you’ll learn the essentials from Mr. Franchise, Kevin B. Murphy, whose experience as a franchise expert witness allows him to share invaluable knowledge gained in the trenches of franchise litigation and franchise lawsuits. Knowing where the bullets of franchise litigation come from, and avoiding them, is considerably less expensive than falling into the quicksand of a franchise lawsuit that consumes time and money. His experiences as a past franchise owner also gives him a unique, balancing perspective. Our Franchise Disclosure and Legal Compliance programs were developed in the 1980’s, long before others in the industry realized these were good ideas.
Negotiating With Franchise Buyers
Your company should encourage, and even require that all prospective franchise buyers be represented by legal counsel. We can assist you in establishing a system for responding to letters drafted by their franchise attorneys requesting changes or negotiations to the contract.
Updating Franchise Operations Manuals & Training Programs
Your franchise operations manual and training program should be reviewed each year to ensure you’re offering what’s best and most current for your industry. Because the operations manual is incorporated by reference in the franchise agreement it is a living, legal document that requires oversight, review and updating by a competent franchise attorney.
Advice in structuring and implementing proven techniques that foster support, two-way feedback, sharing ideas, trust and the development of good franchise relationships that improve outcomes for both parties.
Franchisor Mentor (sm)
For an affordable monthly retainer, your company can access our two-plus decades of successful franchise industry and franchise expert knowledge to provide ongoing advice in operating the franchise company and managing franchise relationships. Each mentoring program is tailored to your company’s specific needs, given its stage of development in the franchise industry and can be structured to include many (or all) of the programs and services listed above. For example, a company that has just started franchise efforts needs mentoring efforts focused on training its personnel, gaining franchise marketing-evaluation skills and abilities as well as developing Franchise Sales Control and Legal Compliance Programs. Companies that have sold franchises need mentoring efforts focused on effective training, start-up procedures and implementing effective franchise relationships. Our experienced franchise attorney and testifyng franchise expert witness has also worked on numerous franchise litigation cases. His wealth of practical knowledge about litigation avoidance can help you find the “legal time bombs” that may be ticking in your franchise business. Getting competent advice from a franchise attorney expert about how to avoid being sued in a franchise lawsuit is just as important as getting insurance against the risk of fire, especially in today’s litigious environment.