C.V. (Franchise Expert Resume)
MBA franchise expert Kevin B. Murphy, known in the
industry as Mr. Franchise, is an international franchise expert, former franchise owner and San Francisco franchise
attorney. Drawing on three decades of franchise industry experience and a law practice restricted to 100% franchise law, Mr. Franchise is retained to review documents, do a case analysis and develop effective and successful legal strategies in franchise lawsuits. Three decades of
successful consulting and
advice, as well as franchise expert witness deposition and trial testimony in litigation, arbitration and disputes covering all aspects of a franchise
relationship, license agreements, franchise agreements, franchise disclosure documents, custom, practice and standard of care in the franchise industry, contracts of sale, regulatory compliance, franchise misrepresentations, state registration procedures, earnings claims, territorial encroachment, disguised franchises, marketing materials, advertising funds, intellectual property, operations manuals, training programs, support
issues and organizational development.
In lawsuits, Mr. Murphy's extensive franchise industry
background, coupled with his teaching skills and successful franchise ownership experience, create a most favorable
demeanor in deposition and trial testimony. In consulting
with litigation attorneys, he develops arguments and
strategic approaches that are quoted verbatim by arbitrators in
reaching their decision. Beginning in 1990 in San Francisco Superior Court, Mr. Murphy has qualified and testified as a
franchise expert witness in courts as well as numerous arbitration
proceedings on a variety of franchise issues.
In consulting with emerging and existing franchise companies as well as individuals making franchise investments, Mr. Murphy brings a wealth of proactive strategies and
techniques, designed to make franchise programs effective and avoid future litigation difficulties.
Mr. Murphy's experience as a past franchise owner of a successful business gives him a unique and balanced perspective about a franchise relationship. Particularly in
franchising, "an ounce of prevention is worth a pound of franchise
litigation lawyers." To send Mr. Murphy a direct email, click the Franchise Attorney page.
EDUCATION:
UNIVERSITY OF SAN FRANCISCO
Bachelor of Science - Business Administration
concentration: Finance
UNIVERSITY OF SAN FRANCISCO
Juris Doctor of Law
Active Member of the California Bar 1979 to present
SAN FRANCISCO STATE UNIVERSITY
Master of Business Administration (MBA)
concentration: International Business
EXPERIENCE:
FRANCHISE FOUNDATIONS, APC
Director of Operations
Directed project management activities and consulting assignments including licensing and
franchise development, market research, publishing, management training
and consulting for firms launching or engaged in local, regional and
national franchise and licensing expansion programs. Also assisted
individuals, law firms and other business entities investigate,
evaluate and negotiate license, franchise and intellectual property
investments. Published four books on franchising and one book on trade
secrets.
INTERIOR DOOR REPLACEMENT COMPANY
Franchise Owner
Established and launched the first interior door replacement company
franchise. Responsibilities included site location, lease negotiations
and build out of a 7,000 sq. ft. warehouse and showroom, business start
up, hiring and supervising employees, production and quality control,
management, marketing, financial control and franchisor-franchisee
relations.
ON LINE MICROCENTERS, INC.
Senior Counsel
Organized all franchise department functions and instructed staff attorneys in the preparation of Franchise Offering Circulars, contracts, license agreements, filing registration
applications, protecting intellectual property assets, and implementing
a disclosure compliance program to manage legal documents, organize
files and control dissemination of information.
EXPANSION SYSTEMS, INC.
Director of Legal Services
Completed consulting projects for firms utilizing franchising and
licensing to expand including: feasibility studies, strategic planning,
drafting all legal documentation, filing registration
applications, protecting trademarks, service marks and other
intellectual property assets, editing operations manuals,
developing training programs, field support programs, and marketing materials.
PUBLICATIONS
Author of more than 50 publications, including four books on franchising and one book on trade secrets:
Avoiding Legal Pitfalls In Franchise Marketing
2009, Franchise Foundations Press
Franchise Sales Control
2009, Franchise Foundations Press
Effective Franchise Marketing
2009, Franchise Foundations Press
Implementing A Franchise Disclosure Compliance Program
2009, Franchise Foundations Press
The Franchise Handbook: A Complete Guide to All Aspects of Buying, Selling or Investing in a Franchise
2006, Atlantic Publishing Company
authored foreword and edited various chapters
Protecting Trade Secrets
2002, Franchise Foundations Press
FRANCHISE EXPERT:
Have testified and rendered opinions as a franchise expert witness on many
occasions, including franchise litigation & arbitration matters, on
numerous franchise, license and intellectual property issues.
FRANCHISE INSTRUCTION- BUSINESS COMMUNITY:
Lecturer - Franchising & Licensing
University of San Francisco
School of Business Administration
San Francisco State University
Graduate School of Business - M.B.A. program
De Anza College
College of Business Administration
Menlo College
College of Business Administration
International Franchise Association
Western Regional meetings
FRANCHISE INSTRUCTION - LEGAL COMMUNITY:
Approved MCLE (Minimum Continuing Legal Education) Provider
by the State Bar of California
1993 - present
A franchise attorney teaching franchise law,
franchising vs. licensing (franchise vs. license), filing California
franchise registrations, drafting Franchise Disclosure Documents and
intellectual property courses to California attorneys
INTERNATIONAL RECOGNITIONS:
Selected as the premier U.S. franchise expert by the World Intellectual Property Organization (WIPO), a specialized agency of the United Nations,
Geneva, Switzerland, to speak at Singapore’s World Conference about
franchising in Asian countries and developing uniform franchise
regulations based on the U.S. regulatory model, September, 2007,
hosted jointly by WIPO and the Intellectual Property Office of
Singapore (IPOS).
Selected as the premier U.S. franchise expert by the Jordan
Intellectual Property Association to speak at their franchise symposium in Amman, Jordan in
2008.
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